How to Sell Products on Coupang

Founded in 2010 by Bom Kim, Coupang is a South Korean e-commerce giant headquartered in Seoul. Initially launched as a daily deals platform, Coupang swiftly transitioned into a full-fledged online retailer, offering a vast array of products ranging from electronics and household goods to groceries and clothing. Known for its innovative logistics infrastructure, including its own delivery fleet and fulfillment centers, Coupang ensures swift and reliable delivery services to customers across South Korea. The company’s rapid growth and substantial investment from global entities have propelled it to become one of the largest e-commerce companies in Asia, with a valuation reaching tens of billions of dollars.

How to Sell Products on Coupang

How to Sell Products on Coupang


Coupang, South Korea’s leading e-commerce platform, offers sellers an opportunity to reach millions of customers. This guide will walk you through the process of selling products on Coupang, from registration to optimizing your sales strategy.

Getting Started

Why Sell on Coupang?

Market Reach

  • Large Customer Base: Coupang boasts millions of active users, giving your products significant exposure.
  • High Growth: The platform is growing rapidly, offering a constantly expanding market.

Ease of Use

  • User-Friendly Interface: Coupang provides a straightforward interface for sellers.
  • Support Services: The platform offers various support services to help sellers manage their stores efficiently.

Registering as a Seller

Account Creation

  1. Visit Coupang’s Seller Registration Page: Navigate to the seller registration page on Coupang’s website.
  2. Fill in Personal Information: Provide your name, email, and contact details.
  3. Business Verification: Submit necessary business documents for verification.

Setting Up Your Store

  1. Store Name: Choose a unique and catchy store name.
  2. Store Description: Write a detailed description of your store and its offerings.
  3. Profile Image: Upload a professional profile image for your store.

Listing Your Products

Product Information

Product Title

  • Keywords: Use relevant keywords to improve search visibility.
  • Clarity: Ensure the title is clear and descriptive.

Product Description

  • Detailed Information: Provide comprehensive details about the product, including features, specifications, and usage instructions.
  • Benefits: Highlight the benefits and unique selling points of the product.

Pricing Strategy

Competitive Pricing

  • Market Research: Analyze competitor prices to set a competitive price for your products.
  • Discounts and Offers: Utilize discounts and promotional offers to attract customers.

Profit Margins

  • Cost Analysis: Calculate your costs, including production, shipping, and fees, to determine a profitable price point.
  • Dynamic Pricing: Adjust prices based on demand and market trends.

Uploading Product Images

Quality Images

  • High Resolution: Use high-resolution images to showcase your products.
  • Multiple Angles: Provide images from different angles to give a complete view of the product.

Image Guidelines

  • Background: Use a clean, white background for product images.
  • Consistency: Ensure all images are consistent in style and quality.

Managing Orders

Order Fulfillment

Inventory Management

  • Stock Levels: Regularly update stock levels to avoid overselling.
  • Automated Tools: Utilize inventory management tools provided by Coupang.


  • Coupang Rocket Delivery: Consider using Coupang’s Rocket Delivery service for faster shipping.
  • Tracking: Provide tracking information to customers to enhance their shopping experience.

Handling Returns

Return Policy

  • Clear Policy: Establish a clear and customer-friendly return policy.
  • Prompt Processing: Process returns quickly to maintain customer satisfaction.

Managing Refunds

  • Criteria: Define clear criteria for refunds.
  • Communication: Communicate with customers regarding the status of their refunds.

Marketing and Promotions

Coupang Advertising

Sponsored Products

  • Visibility: Increase product visibility through sponsored ads.
  • Targeting: Use targeted advertising to reach specific customer segments.

Coupons and Deals

  • Attractive Offers: Create coupons and deals to attract customers.
  • Limited Time: Use limited-time offers to create urgency.

Social Media Marketing

Platform Selection

  • Popular Platforms: Focus on popular social media platforms in South Korea, such as Instagram and KakaoTalk.
  • Content Strategy: Develop a content strategy that highlights your products and brand.

Engaging Content

  • Visuals: Use high-quality visuals to engage your audience.
  • Interactive Posts: Create interactive posts, such as polls and Q&A sessions, to increase engagement.

Analyzing Performance

Sales Reports

Tracking Sales

  • Regular Reports: Utilize Coupang’s reporting tools to track sales performance.
  • KPIs: Monitor key performance indicators (KPIs) such as conversion rates, average order value, and customer acquisition cost.

Identifying Trends

  • Sales Trends: Identify sales trends to understand customer preferences.
  • Seasonal Trends: Adjust your inventory and marketing strategy based on seasonal trends.

Customer Feedback

Collecting Feedback

  • Surveys: Use surveys to collect customer feedback.
  • Reviews: Encourage customers to leave reviews on product pages.

Analyzing Feedback

  • Positive Feedback: Highlight positive feedback in your marketing materials.
  • Negative Feedback: Address negative feedback promptly and use it to improve your products and services.

Optimizing Your Store

SEO Optimization

Keyword Research

  • Relevant Keywords: Use tools like Google Keyword Planner to find relevant keywords for your products.
  • Competitor Analysis: Analyze competitor listings to identify effective keywords.

On-Page Optimization

  • Titles and Descriptions: Optimize product titles and descriptions with relevant keywords.
  • Meta Tags: Use meta tags to improve search engine visibility.

Enhancing Customer Experience

User-Friendly Interface

  • Navigation: Ensure your store is easy to navigate.
  • Mobile Optimization: Optimize your store for mobile devices.

Customer Service

  • Support Channels: Provide multiple support channels, such as email, phone, and live chat.
  • Response Time: Aim for a quick response time to customer inquiries.

Legal and Compliance

Compliance with Regulations

South Korean Laws

  • Consumer Protection Laws: Familiarize yourself with South Korea’s consumer protection laws.
  • Product Standards: Ensure your products meet South Korean standards and regulations.

Intellectual Property

  • Trademark Registration: Register your trademarks to protect your brand.
  • Counterfeit Goods: Avoid selling counterfeit goods to prevent legal issues.



  • Registration: Register for VAT if required.
  • Compliance: Ensure compliance with South Korea’s VAT regulations.

Income Tax

  • Reporting: Accurately report your income for tax purposes.
  • Deductions: Take advantage of any allowable deductions to reduce your tax liability.


Selling on Coupang offers a lucrative opportunity to reach a vast and growing customer base. By following this comprehensive guide, you can set up your store, list your products effectively, manage orders, and optimize your sales strategy for success. Remember to stay updated with market trends and continually improve your offerings to thrive in the competitive e-commerce landscape.

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