How to Sell Products on Shopify

Founded in 2006 by Tobias Lütke, Daniel Weinand, and Scott Lake, Shopify is a Canadian e-commerce company headquartered in Ottawa, Ontario. Initially developed to sell snowboards online, Shopify has evolved into a leading e-commerce platform used by businesses of all sizes to create and manage their online stores. With a user-friendly interface, customizable templates, and robust features like payment processing and shipping integration, Shopify empowers entrepreneurs and businesses to establish their online presence and scale their operations. As of recent data, Shopify powers over a million businesses worldwide, generating billions in gross merchandise volume annually, making it a key player in the global e-commerce ecosystem.

How to Sell Products on Shopify

How to Sell Products on Shopify

Shopify is a powerful e-commerce platform that allows businesses of all sizes to create their own online store. This comprehensive guide will walk you through the entire process of selling products on Shopify, from setting up your store to marketing and managing your sales.

1. Getting Started on Shopify

1.1. Creating a Shopify Account

Step-by-Step Process:

  1. Sign Up: Visit the Shopify website and sign up for an account.
  2. Choose a Plan: Select a pricing plan that fits your business needs. Shopify offers several plans, each with different features and pricing.
  3. Store Name and Details: Enter your store name and fill out your business information.
  4. Verification: Verify your email address to activate your account.


  • Choose a store name that reflects your brand.
  • Ensure all contact information is accurate.

1.2. Setting Up Your Store

Navigating the Dashboard:

  1. Home: Overview of your store’s performance and tasks.
  2. Orders: Manage customer orders.
  3. Products: Add and manage your products.
  4. Customers: Manage your customer information.
  5. Analytics: Track your store’s performance.
  6. Marketing: Set up and manage marketing campaigns.
  7. Discounts: Create and manage discount codes.
  8. Apps: Install apps to enhance your store’s functionality.

Store Settings:

  • General: Set your store details such as address, time zone, and currency.
  • Taxes: Configure tax settings based on your location.
  • Shipping: Set up shipping rates and methods.
  • Payments: Choose and set up payment gateways (e.g., Shopify Payments, PayPal).

2. Preparing Your Products

2.1. Product Research and Selection

Identifying Market Trends:

  • Use Shopify’s Analytics: Analyze top-selling products and categories.
  • Competitor Analysis: Study competitors’ products, pricing, and strategies.

Choosing Your Products:

  • Niche Selection: Focus on a specific niche to stand out.
  • Product Sourcing: Find reliable suppliers or manufacturers.

2.2. Adding Products to Your Store

Creating Effective Listings:

  1. Product Title: Clear and concise, including keywords.
  2. Product Description: Detailed, highlighting features, benefits, and specifications.
  3. Product Images: High-quality images from multiple angles.
  4. Pricing: Set a competitive price for your products.
  5. Inventory: Manage stock levels and SKU numbers.

Product Variants:

  • Options: Set different options for size, color, etc.
  • Pricing: Adjust pricing for different variants if necessary.
  • Inventory: Track inventory for each variant separately.

3. Designing Your Store

3.1. Choosing a Theme

Theme Selection:

  • Free vs. Paid Themes: Choose based on your budget and needs.
  • Customization: Ensure the theme can be customized to fit your brand.

Installing a Theme:

  1. Browse Themes: Explore the Shopify Theme Store.
  2. Preview: Preview themes to see how they look.
  3. Install: Click ‘Install’ to add the theme to your store.

Customizing Your Theme:

  • Layout: Adjust the layout to suit your brand.
  • Colors and Fonts: Customize colors and fonts to match your branding.
  • Homepage: Design an attractive homepage with banners, featured products, and more.

3.2. Store Branding

Creating a Professional Storefront:

  • Logo and Banner: Use a professional logo and banner that reflect your brand.
  • Brand Colors: Choose a consistent color scheme that aligns with your brand identity.
  • Typography: Select fonts that are easy to read and match your brand style.

Brand Consistency:

  • Visual Identity: Maintain consistency across all visual elements.
  • Messaging: Ensure your brand voice is clear and consistent in all communications.

4. Managing Your Shopify Store

4.1. Inventory Management

Stock Management:

  • Tracking Inventory Levels: Use Shopify’s inventory management tools.
  • Restocking Strategy: Plan restocking based on sales trends and supplier lead times.

Avoiding Stockouts:

  • Buffer Stock: Maintain a buffer stock to handle unexpected demand.
  • Supplier Relationships: Build strong relationships with reliable suppliers.

4.2. Order Fulfillment

Efficient Fulfillment Process:

  • Order Processing: Quick and accurate processing of orders.
  • Packaging: Use appropriate and secure packaging materials.
  • Shipping: Choose reliable shipping partners and provide tracking information to customers.

Handling Returns and Refunds:

  • Return Policy: Clear and customer-friendly return policy.
  • Refund Process: Efficient and prompt handling of refunds.

4.3. Customer Service

Building Customer Relationships:

  • Customer Service: Prompt and helpful responses to customer inquiries.
  • Loyalty Programs: Implement loyalty programs to reward repeat customers.

Feedback and Reviews:

  • Encourage Reviews: Request customers to leave reviews.
  • Respond to Feedback: Address customer feedback constructively.

5. Marketing Your Products on Shopify

5.1. Shopify Marketing Tools

Utilizing Shopify Ads:

  • Google Ads Integration: Use Shopify’s integration with Google Ads to promote your products.
  • Facebook Ads: Create and manage Facebook ad campaigns directly from Shopify.

Shopify Promotions:

  • Discount Codes: Create discount codes to attract buyers.
  • Automatic Discounts: Set up automatic discounts for specific products or collections.

5.2. Email Marketing

Building an Email List:

  • Sign-Up Forms: Add sign-up forms to your website to collect email addresses.
  • Lead Magnets: Offer incentives like discounts or free eBooks to encourage sign-ups.

Creating Effective Email Campaigns:

  • Newsletters: Send regular newsletters with updates and promotions.
  • Product Launches: Announce new products to your email list.
  • Abandoned Cart Emails: Send reminders to customers who have left items in their cart.

5.3. Social Media Marketing

Leveraging Social Media:

  • Platforms: Use Facebook, Instagram, Twitter, and other social media platforms.
  • Content: Share engaging content such as product images, videos, and customer testimonials.

Influencer Partnerships:

  • Identify Influencers: Find influencers who align with your brand.
  • Collaborations: Partner with influencers for product reviews and promotions.

6. Analyzing and Improving Performance

6.1. Using Shopify Analytics

Key Metrics to Track:

  • Sales Data: Monitor sales performance and trends.
  • Traffic Sources: Analyze where your traffic is coming from.
  • Customer Behavior: Study customer behavior and preferences.

Adjusting Strategies:

  • Performance Review: Regularly review and adjust your marketing and sales strategies.
  • A/B Testing: Test different approaches to see what works best.

6.2. Continuous Improvement

Learning and Development:

  • Stay Updated: Keep up with Shopify updates and new features.
  • Training: Participate in Shopify webinars and training sessions.


  • New Products: Continuously research and introduce new products.
  • Customer Feedback: Use customer feedback to improve products and services.

7. Advanced Selling Strategies

7.1. Cross-Border Selling

Expanding to New Markets:

  • Shopify International Platform: Utilize Shopify’s cross-border services.
  • Market Research: Understand the target market’s preferences and regulations.

Logistics and Fulfillment:

  • International Shipping: Partner with reliable international shipping providers.
  • Customs and Duties: Understand customs regulations and duties for the target market.

7.2. Utilizing Shopify’s Ecosystem

Shopify Partner Services:

  • Logistics Partners: Take advantage of Shopify’s logistics partners for efficient shipping.
  • Payment Solutions: Use Shopify’s secure payment solutions to streamline transactions.

Shopify Affiliate Program:

  • Affiliate Marketing: Partner with affiliates to promote your products.
  • Commission Structure: Set a competitive commission structure to attract affiliates.

7.3. Shopify Apps

Enhancing Store Functionality:

  • App Store: Explore the Shopify App Store for apps to enhance your store.
  • Popular Apps: Consider apps for SEO, marketing automation, and customer support.


  • Connecting Apps: Integrate apps seamlessly with your Shopify store.
  • Customization: Customize app settings to fit your specific needs.

8. Case Studies and Success Stories

8.1. Successful Shopify Stores

Case Study 1: Store A

  • Background: Overview of the store’s niche and products.
  • Strategies Used: Marketing and sales strategies that led to success.
  • Results: Growth metrics and key achievements.

Case Study 2: Store B

  • Background: Overview of the store’s niche and products.
  • Strategies Used: Marketing and sales strategies that led to success.
  • Results: Growth metrics and key achievements.

8.2. Learning from Others

Best Practices:

  • What Works: Common strategies and tactics that successful stores use.
  • Pitfalls to Avoid: Common mistakes and how to avoid them.


  • Innovative Ideas: Unique approaches and creative ideas from top Shopify stores.
  • Adaptation: How to adapt successful strategies to your own store.


Selling on Shopify offers vast opportunities for businesses of all sizes. By following the steps outlined in this guide, you can effectively set up and manage your Shopify store, market your products, and continuously improve your performance. Stay updated with the latest trends and Shopify features to maximize your success on the platform.

Ready to sell products on Shopify?

Let us source products for you and boost your sales.

Start Sourcing